La Pulperia, a restaurant featuring rustic Latin cuisine, opened on March 2, 2021 in the heart of Hell's Kitchen. Named after the general stores found throughout South America, La Pulperia offers simple yet refined cuisine from the countries of Latin America with European influences from places like Italy and Spain. La Pulperia, designed by Andres Gomez (Red Rooster, Whitehall, SoCo) mirrors the authentic pulperias of South America, with handcrafted floor tiles from Mexico, reclaimed wood from Brazil on the ceiling and walls, and abundant shelving displaying top shelf liquor, fresh produce, and wine list.